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Diagnosis

Find the real constraint first

Diagnosis ranks every pillar by how much room it has to grow, so the gap your team spends the next two weeks on is the one actually holding the score back.

Weakest pillarsExample workspace

Unit Economics450

Retention470

Growth Engine480

Fix first: Email users who go quiet for 3 days+21 points

What it solves

What Diagnosis solves

Too many places to start

Instead of a long list of ideas, Diagnosis names the pillar with the most room.

No sense of what a gap costs

Each gap carries a cost in money, so a fix is weighed against what the gap costs.

A fix with no test attached

Every gap comes with the experiment to run first, so the next step is specific.

Example output

What you would see

Gaps, largest firstExample workspace

Unit Economics550 points of room

Retention530 points of room

Growth Engine520 points of room

The constraintExample workspace

Unit EconomicsScore 450

It costs more to win a customer than three months of their revenue. Test one cheaper channel for two weeks before you raise spend.

Fieldnote is a made-up company, so none of these figures is a customer’s. Tour the whole example workspace

How it works

Three steps

  1. Score lands across the pillars

    The 12 pillars are ranked by how much each is costing the total, not the lowest.

  2. See the constraint and its cost

    The top gap is named in plain words, with what it costs each month.

  3. Open the first experiment

    Each gap carries the test to run first, so the next step is an action.

Reads from

  • Website and pixel
  • Google Analytics
  • Google Search Console
  • Stripe
  • PostHog
  • Mixpanel
  • Amplitude
  • CSV import
Every plan, deeper as you grow

Diagnosis, in every plan

Every plan ranks the gaps holding your growth back. Pro adds what each gap costs you in money and the test to run first for each gap. Growth adds the root cause traced across pillars.

See pricing
What you can point to

One constraint, named

You leave with the one pillar to fix first and the reason it ranks above the rest.

Test your own site

A partial read of your public site in under a minute, with up to 5 issues named. The full score and Fix Packs come with the 7-day Pro trial.

Growth Diagnosis is the first look. Diagnosis, in every plan, finds the real constraint and its cost.