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Every part of Surfil, shown step by step: from your first Growth Score to the results your board reads.

Browse by topic

Getting started

Set up your workspace and find your way around the product.

Score

What your Growth Score means and how to read each pillar.

Diagnosis

The ranked gaps behind your score, with what each one costs.

Monitor

Daily checks on your site and the alerts they send you.

Competitors

Add a competitor and read where it is ahead of you.

Roadmap

Your plan: the Actions to do next, Sprints and Programs.

Experiments

Test an idea, read the result and keep what works.

Results

What your finished work earned and the decisions behind it.

Reports

Cut your numbers for the people who need to read them.

Advisor

Ask a question and get an answer from your own numbers.

Metrics

The numbers you track, month by month, against peers.

Settings

Your account, your workspace, emails and privacy choices.

Team

Workspaces, roles, seats and handovers between teammates.

Billing

Plans, the trial, invoices, payment details and cancelling.Plans, invoices, payment details and cancelling.

Privacy

What is collected, how long it is kept and how to remove it.

Troubleshooting

What to do when a check, a connection or a payment fails.

Support

Reach a person who reads every request and answers it.

Glossary

Plain definitions for the terms behind growth and acquisition.

Still stuck?

A person reads every request and answers it, usually by email.

Quick answers

The questions we hear most

What does a plan include?

All 9 products are in every plan: Growth Score, Diagnosis, Monitor, Competitors, Roadmap, Experiments, Results, Reports and Advisor, with the UpgradIQ pixel and Connect. Depth grows with the plan: how many sites, competitors, active programs and teammates you have, how many Advisor questions you can ask a day, and the deeper features each product adds. The plan table on the pricing page lists every figure.

How does the trial work?

Pro starts with a 7-day trial. A card is required, and nothing is charged until the 7 days end. We email you two reminders on days 4 and 6 of the trial. Plan and billing shows the day the trial ends.

Cancel before it ends and you are not charged. There is one trial per person, card and site.

During the trial you can have 1 site, 1 competitor, 10 site rechecks a day and no team seats. The full plan applies once the trial converts.

Can I cancel any time?

Open your billing page, choose Cancel plan, then confirm. It takes two clicks. Access runs to the end of the period you already paid for and nothing is charged after it. There is no pause. Cancelling and moving to a cheaper plan both start when the paid period ends.

A period already under way is not refunded in part. You can start the plan again later and your workspaces come back as they were.

What payment methods are available?

Payment is by card, through Stripe. Prices are in US dollars and any tax that applies is added at checkout and shown on your receipt. You can change plan or update your card from your billing page.

What does the pixel collect?

The pixel is one line on your site. It sets no cookies and uses no browser storage, and it collects no names, emails or IP addresses.

It records page views, sources and AI referrals, real-user speed, conversions (form submits and tagged clicks), JS errors and 404s, with page paths cut at the query string. It stays silent for visitors who send Do Not Track or Global Privacy Control, and raw events are deleted from our servers after at most 7 days.

Reading your score

The 12 pillars, in one line each

Growth Score is built from these. Some stay locked until you connect the data they need.

TractionHow fast new customers are coming in.
Product-Market FitHow well your product fits its market.
AcquisitionHow new visitors find and reach your site.
ActivationHow well a sign-up becomes an active user.
RetentionHow many customers stay, month after month.
MonetizationHow well usage turns into revenue.
Unit EconomicsWhat it costs you to win and keep a customer.
Referral & BrandHow much growth comes from word of mouth.
Offer & PositioningHow clear and compelling your offer reads.
Growth EngineHow repeatable your growth motion is.
Data & MeasurementHow well you can see what is working.
Capital & ScaleHow ready your business is to grow bigger.

Your data

What the pixel collects

No cookiesThe pixel sets no cookies and uses no browser storage.
No personal dataIt collects no names, emails or IP addresses of visitors.
Signals respectedIt stays silent for Do Not Track and Global Privacy Control.
Short retentionRaw events are deleted after 7 days. Paths drop query strings.

A person

Who to ask

MembersOpen a ticket in Support. The answer stays next to your account.
Before you buyAsk about plans, fit or how it works. We reply within two business days.
Plan and billingChange, upgrade or cancel from billing. It needs no message to us.

See it on your own site

A partial read of your public site in under a minute, with up to 5 issues named.

Your Growth Score is 100

Your next fix is waiting in your dashboard.