Growth that knowsyour business.
Surfil reads your site and numbers, scores your growth and tells you what to fix next.
Behind it
Created byAdam Hafez
Operated byUpgradIQ, Inc.
Experience20+ years
Incorporated inDelaware
UAE representativeUpgradIQ FZC LLC (Ajman)
What it is, in four facts
Facts about how it is built.
12Pillars in one score
5Bands on one scale
7Days raw pixel events live
0Card numbers we store
For whoever owns growth
Three roles, one clear next move.
Founders
You run the company, from idea to exit, and need the one constraint to fix first.
Growth managers
You own growth at any stage and need experiments, decisions and a board report.
Team members
You work on growth with a founder or a lead and need a clear next Action.
Read, score, guide
The same three moves, every day.
- Input
We read
Your public site every day, plus the tools you choose to connect.
- Method
We score
One Growth Score, normed against similar sites, that moves only on verified fixes.
- Output
We guide
A personal roadmap, in order, with the files and steps to do each one.
Five rules we do not bend
They decide what we build and what we leave out.
Verified, not ticked
A score moves when the live site shows the fix, never because a box was checked.
Plain words
One sentence of standing, not a chart you have to decode.
Your data stays yours
We ask only for what a feature needs, and we never sell it.
Read only where it counts
Stripe connects with a restricted read-only key, stored encrypted.
No fake urgency
No countdown timers, no padded reports and no empty promises.
What it reads, what it skips
Stated plainly, and detailed on the security page.
What it reads
Public first, more if you connect.
- Your public site, every day
- The pixel, if you install it
- Google, if you connect it
- Stripe revenue, read only
What it never does
Hard lines, not settings.
- Store your card number
- Use cookies in the pixel
- Sell your data
- Write to your Stripe account
Three things we protect first
The rest of the detail lives on the security page.
Security
Row-level security on every table and request.
Privacy
A cookieless pixel, with raw events gone in 7 days.
Payments
Card details go to Stripe, never to us.
Read the detail on the security page, or meet Adam Hafez.
About us, briefly
Five short answers.
Who is behind Surfil?
Adam Hafez created it, after 20+ years building and fixing companies. UpgradIQ, Inc. operates it.
Is Advisor Adam in person?
No. It is an AI inside Surfil that answers from your own Growth Score, roadmap and results.
Who is it built for?
Founders from idea to exit, growth managers at any stage and the team members they bring in, who want one clear next move and proof it worked.
Where is my data kept?
On managed infrastructure. The security page lists each provider and what it does.
Can I take my data with me?
Yes. You can export it from settings at any time, or ask us to delete your account.
Start with your own site
A partial read of your public site in under a minute, with up to 5 issues named.