Read your site.Show what moved.
Four steps, one loop. Each one feeds the next, and the last one proves the first.
OvernightExample workspace
- MonitorAll clear overnightSignup and pricing pages opened.
- Signups31 trial starts this weekUp 6 on last week.
- DeployDeploy detected TuesdayActivation held at 61% after it.
- CompetitorFieldloop changed its pricingIt now shows an annual plan.
Connect your data
Add your site, then the Surfil pixel: page views, sources and AI referrals, real-user speed, conversions (form submits and tagged clicks), JS errors and 404s. Connect Google, Stripe or product analytics to add your own numbers.
- Cookieless pixel, deploys detected
- Search Console and Analytics
- Stripe revenue, read only
ConnectExample workspace
SiteConnected
Surfil pixelReceiving
Search ConsoleConnected
AnalyticsConnected
StripeRead only
Get your Growth Score
Your site is scored on 12 pillars against sites like yours. The score moves only when the live site shows the fix, and a daily watchdog email tells you when a test changes.
- A band from Spark to Compounding
- Points possible from your next fixes
- Locked indices open as you connect
Lift band, 10 of 12 pillars measured
Follow your roadmap
Programs turn your Growth Score into a personal roadmap of Sprints and Actions, re-planned when your score changes. Fix Packs bring the files and steps.
- Ready files and steps per platform
- Re-planned when your score changes
- Sprints made of small Actions
ProgramExample workspace
Keep more trial users past day 14
See what changed
Each finished action is measured in visits or dollars, with the date its results are ready, so you keep what moved and drop what did not.
- Visits from your own pixel
- Dollars from read-only Stripe
- A date for when results are ready
What changed after workExample workspace
Added a sample project on signup+120 activated users a month
Showed upgrade in session one+$1,900 a month
Wrote a welcome note from the founder+80 activated users a month
Added an in-app checklistReady Oct 15
Watch your competitors
Track a competitor's score, see the tests they pass that you fail, and get a weekly digest of what changed on their site.
- Their score beside yours
- A weekly changes digest
CompetitorExample workspace
FieldloopScore 566
They pass, you failAnnual plan on the pricing page
You pass, they failMonthly plan only
A nightly Monitor
Every day your site is read again. When something that passed starts failing, you get an email that says what broke and how to fix it.
- Blocked from search, caught
- A homepage that errors, caught
- HTTPS close to expiring, caught
Monitor emailSample
Homepage blocked from searchBroke
Remove the noindex tag or header from your homepage so search engines can list it.
Homepage answers normallyFine
HTTPS renewal is not dueFine
Real visits, nothing personal
Cookieless, with a visitor hash that resets every day.
What the pixel records
One line, cookieless from day one.
- Page paths, without query strings
- Referrers and AI referrals
- Real speed from real visitors
- Conversions and completed sales
- UTM campaign tags
- Deploys, so a change gets a date
What it never touches
Nothing personal left to leak.
- Cookies or browser storage
- Names, emails or IP addresses
- A visitor ID that survives a day
- Visitors who send Do Not Track
- Raw events kept past 7 days
- Anything that names a person
Made for the stack you run
Install steps, Fix Packs and sources follow it. Every source is optional.
Install the pixel on
- Shopify
- WordPress
- Webflow
- Wix
- Squarespace
- Framer
- Google Tag Manager
- Any other site
Fix Packs for
- Shopify
- WordPress
- Webflow
- Wix
- Squarespace
- Cloudflare
- and more
Connect your numbers from
- Website and pixel
- Google Analytics
- Google Search Console
- Stripe
- PostHog
- Mixpanel
- Amplitude
- CSV import
Work others can read and reuse
Reports, decisions and memory outlive any one person.
Reports and live links
Turn the work into a file or a live link for a manager, a board, an investor or an advisor.
Your own name on reports
On Growth, reports carry your company name and logo, so they read as yours.
Decision log
Each decision is kept with what it was meant to move and what happened after.
Growth memory
What your company has learned stays with the workspace when people change.
Team and workspaces
A workspace is one site or product. Editors work in it, collaborators view, comment and vote.
What happens, and when
From connecting to your first results email.
- Day 1
Connect and read
Add your site, verify it and install the pixel. Your first Growth Score appears after the first read.
- Week 1
Start a program
Pick an outcome, get Sprints with dates and ship your first Actions. The competitor digest lands.
- Month 1
Read your results
On the 1st, a results email shows what changed after finished work, and the date for the rest.
How it works, briefly
Six short answers.
How soon do I see my score?
After the first read of your site. A partial read of your public site in under a minute, with up to 5 issues named.
How soon do I see my score?
After the first read of your site. It is in your workspace, and the Growth Diagnosis scores any other site.
Do I have to install the pixel?
No. Growth Score reads your public site without it. The pixel adds real speed and conversions, and opens the indices that need them.
When does my score move?
Only when the live site shows the fix. Ticking a task off does not change it.
What does the watchdog send?
When a test that passed starts failing, it says what broke and how to fix it, and mentions each break once a week at most.
Where do results come from?
From your own site: visits from the pixel and dollars from a read-only Stripe key. A result not ready shows its date.
Can my team use it?
Yes, on Pro and Growth. Pro includes a team of 3 and Growth a team of 10. Starter is for one person.
Start with your own site
A partial read of your public site in under a minute, with up to 5 issues named.